ART OF BAGS by Ana Gjivoje

BAG is a creative studio established in 2013 by Croatian artist Ana Gjivoje. She united her passion for art, fashion and product design in an authentic bag brand. After graduating from the Fine Art Academy in Italy, the cradle of art and design, Ana began her career as a fashion designer and art director in the family business. For more than ten years she witnessed the expansion of the company, gaining experience in design and running a small manufacturing business. At the age of 38, Ana designed her own line of bags, integrating in it her previous experiences and knowledge.



    Creative innovation, commitment, clear vision and innate perfectionism are the main traits she implements in her work, creating a high quality, authentic product. BAG is thus a handbag with a story, emotion and attitude, making it the perfect accessory and much more. From the very beginning special attention is given to collaborations, which are an integral part of the story. They bring along additional width and depth, enriching the design of the collections.

    If you want to be a part of our story, feel free to contact us! We will continue our pursuit for the perfect bag and we will enjoy every step of the way. We invite you to join us on the journey in the playful and exciting world of BAG.



    BAG is located in the famous Diocletian's Palace, the best preserved monument of the Roman Empire, included in UNESCO World Heritage List. The ancient palace is the centre of the Mediterranean city of Split and one of the most attractive tourist destinations today. Our bags decorate the north wall of the 1700 years old palace which makes for an eye-catching display for our clients from all over the world.

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